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Niche market penetration and expansion, using business process automation

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Modern City


Our expertise is focused on niche market penetration and expansion, leveraging business process automation and cutting-edge technology to bring arbitrage to areas where it is long overdue. Fuelled by the modern view of sustainable leadership, we strive to bring durable change while empowering our associates.

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“Disruptive innovations are made possible because they get started in markets that incumbents overlook.”

Clayton Christensen. 2011

“Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.”

Al Ries, 2001

“Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.”

W. Chan Kim, 2005

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Avendesora Trading Limited

Lean and born global, we are a business engineered to meet the challenges of the 21st century.
Our raison d'être is centered around a unique vision of the conduct of business in the modern world. Our combined decades of experience in managing all aspects of many business types and sizes in several industries, backed by the best academic models, have allowed us to turn this vision into an innovative, actionable business model. 

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“Most people resist selling but enjoy buying. By focusing on making a product easy to buy, you are focusing on what the customers really want.”

Geoffrey Moore, 2014


“Reality is negotiable. Outside of science and law, all rules can be bent or broken, and it doesn’t require being unethical.”

Timothy Ferriss, 2009


“Every great business is built around a secret that’s hidden from the outside [...] The road doesn’t have to be infinite after all. Take the hidden paths."

Peter Thiel, 2014

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